Use SEO to Enhance Your Marketing
Filed under: MLM Training Guide, Phase 2: Start Marketing
Search Engine Optimization (SEO) sounds very technical and complicated to some people. But it is not really that difficult to understand.
More importantly, it’s critical to have at least a basic knowledge of SEO when you’re marketing on the Internet. Truth is, you can’t know too much about SEO when it comes to Internet marketing.
Essentially, SEO is focused on making the content (articles, blog posts, video, etc) you create “liked by” or “optimized for” search engines like Google.
One of the primary ways to optimize your content for search engines is by understanding how to use keywords in your content to “attract” the attention of the search engines.
Here’s a simple step-by-step guide to SEO’ing your content:
1. Know your target market
Your target market is that group of people who you want to locate and read your article because they’ll find the information useful and valuable.
2. Identify the keywords your target market is searching for
Use Google AdWords to identify what are the most popular search terms for your target market.
3. Use those keywords in your content
For articles or blog posts, use those keywords in the title, body, keyword section of your content.
You don’t want to overuse, or spam, the keyword because search engines will penalize you for doing that. One good rule of thumb is to use one keyword for every 100 words of copy.
Additional Resources
Free WordTracker Tool
WordTracker Research Tool
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