My Ultimate Article Marketing Strategy
Article marketing is one of the most cost-effective ways to market yourself on the Internet. It’s a great way to build your credibility, attract prospects, generate leads, and drive traffic to your blog or website.
Leverage is what makes article marketing such an effective marketing tool. Using this technique–and the strategy I’ve outlined here–you’ll be able to leverage your content in a number of different ways. And you’ll be able to leverage your time and/or your money to achieve massive results.
This strategy will help you reap all the benefits of article marketing.
My Really Simple Syndication Strategy
Using RSS (Really Simple Syndication) to syndicate your blog content has two main benefits:
First, it makes it convenient for your readers to receive your posts in a way that is easiest for them (i.e. in their email inbox, in an RSS reader, or on their mobile phone).
Second, it extends the “reach” of your blog. “Reach” is most easily understood by this example using a print magazine: If one person in a household of 5 people (say, 5 college roommates) has a magazine subscription, then each issue has a subscriber base of 1 and a “reach” of 5.
By reaching more people, you attract more traffic back to your blog and generate more targeted leads.
The simple syndication strategy I’ve used follows from one basic principle: “make it simple for readers by putting your content where it’s easiest and most convenient to find.” Here’s that strategy, followed by a few tips.
