What’s the Cost of Adding Value?
“Giving value,” “leading with value,” “providing value,” and “adding value” are all terms familiar to attraction marketers and those interested in attraction marketing. They refer to ways to attract prospects and to build relationships.
But what exactly is “value” and how do you know if you’re giving it or getting it? And, maybe more important, what’s the cost of adding value?
Last post, I gave an example of how one forum post could provide tremendous value.
Let’s take a deeper look at what value is in attraction marketing in terms of “Content” and “Commerce.” Then, I’ll provide an vivid example of both from some recent interactions I’ve had with Raymond Fong and Ferny Ceballos of SEO Networker.
