My Really Simple Syndication Strategy
Using RSS (Really Simple Syndication) to syndicate your blog content has two main benefits:
First, it makes it convenient for your readers to receive your posts in a way that is easiest for them (i.e. in their email inbox, in an RSS reader, or on their mobile phone).
Second, it extends the “reach” of your blog. “Reach” is most easily understood by this example using a print magazine: If one person in a household of 5 people (say, 5 college roommates) has a magazine subscription, then each issue has a subscriber base of 1 and a “reach” of 5.
By reaching more people, you attract more traffic back to your blog and generate more targeted leads.
The simple syndication strategy I’ve used follows from one basic principle: “make it simple for readers by putting your content where it’s easiest and most convenient to find.” Here’s that strategy, followed by a few tips.
