A Short Story From a Long-Distance Runner
Filed under: Attraction Marketing, Renegade Professional, Renegade University
Ever since writing about Attraction Marketing in general and Renegade University in particular, a number of people, online and offline, have asked me, "Great for you, but do you think that could help me build my business online?"
The short answer is, yes it will, if you believe in yourself and take massive, committed action.
To illustrate what I’m talking about, I’m going to share with you an amazing story about something that changed my life:
How To Cause a Breakthrough in Your Business
Producing great results in your business is often caused by careful planning and precise execution.
Causing breakthrough results in your business is a different matter. Breakthrough results are mostly caused by implementing powerful new ideas that you hadn’t tried before.
The best business mentors specialize in getting you to think outside of your box and showing you how to implement strategies you hadn’t thought of before or hadn’t thought of in those ways before.
Ann Sieg and Mike Klingler are those type of business mentors. They connect dots you hadn’t even seen before.
Renegade Professional Registrations Re-Open for a Limited Time Only
News Flash: Just got an email from Mike Klingler announcing that Renegade Professional Registrations have re-opened for a limited time only: this Monday-Tuesday, April 6-7.
If you haven’t heard, last Thursday, Renegade Professional had a huge re-launch — 3,000 new members in 14 hours — that brought their servers to their knees and contributed to closing registrations early. Shows you what great marketing can do!
Having registered on Thursday morning and started working with the material for the past few days, I can tell you that Renegade Professional gives you all the information you need to develop a successful business on the Internet using Attraction Marketing.
If you couldn’t get in on Thursday or you’re now interested in joining, now’s the time to sign up. This could be it as far as Renegade Professional registrations for quite some time.
How I Fought Renegade Pro and Won
I’d been planning it all week: Get up early, get our daughter ready for school, get to my computer just before the early-bird sign-in at 8 a.m. PT and, as soon as the clock strikes 8, reload my browser and sign-in to Renegade Professional . Not so fast.
I did all that and the time counter on the early-bird page just kept going…-1 second, -2 seconds, -3 seconds. I kept reloading, certain that Firefox was caching the page. Nope. Reload. Reload. Reload. I went to another early-bird link I’d received. Same thing.
Thoughts of being among the first 100 registrants (and winning some really cool bonuses) fading from my mind, I quickly started surfing MarketingMerge.com, figuring that there must be a link to the Renegade Professional there. I was right. I found the login page, entered my info, and I was in. Finally! Not sure exactly what time that was, but my "Welcome" email from Mike Klingler arrived in my inbox with a timestamp of 8:10 a.m. Whew.
I work in IT and I know crazy things happen around a site’s launch, so the cynic in me asked, "Did someone just forget to update the redirect on the page?" In the frantic rush to launch, did someone just miss a step in the launch countdown checklist and lock out thousands of people? Hmmm.
Later in the day, after my cynicism subsided, I tweeted @Ann_Sieg, asking the most sober question I could: Were the servers overloaded at 8 a.m.? Yup. Quoting @Ann_Sieg for all those interested: "@roadmapp Yes, it did feel like a battle. We’ve got pics of our servers getting slammed. 40 orders per sec. It was insane."
I bet. And, I want to see those pictures!
Now, you ask, was all that and $49 worth it? You bet. On the other side of the login is a literal marketing wonderland of tutorials, videos, affiliate link opportunities….you name it. The back office is chock full of information and is amazingly well-organized and easy to navigate. I haven’t had the chance to absorb all of it yet. I’ve just read the two Quick Start notes from Mike Klingler. But, on first blush, very impressive.
If you haven’t yet signed up for Renegade Professional , there is still time. But not much. Ann Sieg and Mike Klingler have said that they’re going to close new registrations within 24 hours or (I think I’m getting this correct) once they’ve reach the maximum number that they think they can properly service. UPDATE: They’ve just announced that Renegade Professional will close for new registrations tonight, Thursday, April 2 at 9 p.m. PT.
If you’re too late to sign up for Renegade Professional, then don’t miss the opportunity to train yourself in effective Attraction Marketing by registering for Renegade University. It’s free and also contains loads of great training on Attraction Marketing techniques to start or expand your business.
More news on Renegade as it happens.
Keep It Real: Your Credibility & Ways to Improve It
The first key to Attraction Marketing is establishing yourself as a believable source of information. Whether your intention is to sell your own products, refer people to affiliate products, or sign up in your MLM downline, your credibility is critical. It’s your calling card.
As an Attraction Marketer, you want people to see you as a leader, someone who can solve their problems. If people don’t think you’re believable, they won’t become or stay attracted to you. If they’re not attracted to you, they won’t trust you. And if they don’t trust you, they won’t do business with you.
Just how believable are you? And how do you improve what Ann Sieg calls in "The Attraction Marketer’s Manifesto," your "Credibility Ranking"?
Where to Start
Start by asking yourself "What do I bring to the table that is new and unique?" There are lots of marketers on the Web competing for prospects and leads, why should they go to you? Or, in business terms, What’s your value proposition?
Once you’ve figured that out, let people know, tell your story in the profiles you post on the web. And always keep in mind: be yourself. If you’re a single mom who’s balancing a job, family, and a part-time business, tell people that. If you’re a business person who’s leveraging your offline skills to develop an online business, tell people that.
The point is to keep it real. Your authenticity is what will initially attract people to you — either because they are just like you or because they can relate to you.
Your "Credibility Ranking" basically refers to how believable you are in the eyes of potential prospects. I’m not sure it can be measured objectively. It’s more like a quality that’s very obvious when it’s there and very apparent when it’s not.
Ways to Build Credibility
To build your Credibility Ranking, you’ll need to put yourself in places on the web that people can easily find you, be attracted to who you are, and view you as someone who knows what they’re talking about. Visibility builds credibility.
Here are a few free ways you can use to improve your credibility and attract potential prospects to you. You don’t even need to have your own website.
- Article Marketing: Write articles on subjects you’re passionate and knowledgeable about, include your author’s bio with your own link, and post them on a high-traffic article distributor like EzineArticles. Ezine publishers can pick up your articles and publish them in their ezines. Great exposure.
- Forum Posting: Contribute comments or questions to online forums. Be helpful or insightful. Focus on adding value to the conversation rather than selling yourself. People will be attracted to you (or not) based on how you conduct yourself. Remember: keep it real.
- Squidoo Lenses: Create lenses on Squidoo.com focusing on topics in your area of interest. This popular site offers very easy-to-follow online tools that anyone — non-technical or otherwise — can use to make their own webpages. Increases your visibility.
What It Takes
Building your Credibility Ranking will take more than just a compelling story and some well-placed web profiles. More than anything, it’ll take time. Cultivating the trust of your readers and prospects is an ongoing process and crucial to your success. Truth is, you’re never really done creating it. There will always be more to go
Find out more on establishing and improving your "Credibility Ranking," check out Ann Sieg’s free ebook "The Attraction Marketer’s Manifesto."
Wishing You the Best,
Ben Mapp
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