Network Marketing Tip: Master Copywriting and Maximize Your Results
The top earners in network marketing are masters of copywriting.
That may surprise some. So consider this: In other industries copywriters are very highly paid. Their work determines how goods and services are seen, how and what people think about them, and, ultimately, whether people buy them.
Same with network marketing. Your copywriting capabilities will go a long way to attracting prospects to you and determining your level of success.
This isn’t to suggest that you need to be the best copywriter in the world to produce great results, just that your time spent mastering copywriting skills is time very well spent.
The Value of Copywriting
Example 1: Let’s say you decide to place a classified ad on Craigslist, because you know it gets a lot of traffic. Since it’s “only a classified ad,” you don’t think your copywriting capabilities will make that much of difference: If people see it, they will come.
Wrong!
Yes, there are a tons of people visiting Craigslist every day. But there are also a boatload of ads. How will you get yours to stand out?
By writing a catchy headline
How will you get them to click on it and contact you?
By creating curiosity.
Example 2: Twitter. All you’ve got to work with is a 140-character headline. If your tweet doesn’t stand out, it’ll be off the page, down the stream in seconds.
Can you afford not to be noticed?
No. The difference is in your writing. Copywriting.
Example 3: You want to submit an article to an article-marketing site like EzineArticles.com. So you just throw something together quickly and post it. After all, it’s just an article, right?
Wrong!
Your article doesn’t have to be worthy of a Pulitzer Prize. But if you want to write one that will drive traffic to your blog, website, or lead capture page, that article is copy that needs to be written well. And the success of it depends on your copywriting capabilities.
The AIDA Concept for Effective Copywriting
Your best bet for mastering copywriting is to follow this four-step formula, called the AIDA Concept. Apply this formula to articles, headlines, basically anything that a potential prospect or lead would read:
Attention:
Does the headline grab your prospect’s attention? If not, he/she is lost, probably forever.
Interest:
Does the introduction create enough interest? Or, put another way, to you spell out “what’s in it for your reader” at the beginning? This determines whether your prospect reads the rest of what you’ve written.
Desire:
Does the body of the article or headline create the desire to obtain the product, service, or more information?
Action:
Do you have a powerful call to action that compels the prospect to take another action, like, click on a link, sign up to get more information?
Push the Right Buttons
In addition to that copywriting formula, master copywriters know how to “push the right buttons” to compel prospects to take action.
There are just two basic buttons to push: Gaining pleasure (”Live the life you always dreamed of…”) and avoiding pain (”Avoid struggling to survive when you grow old…”)
Network marketing is about connecting with people. And one of the first ways that you attract prospects and establish relationships with people online is through your writing.
Developing your copywriting capabilities will go along way to making a good impression on prospects, motivating leads to take action, and ultimately maximizing the conversions of prospects into business partners or customers.
So push the right buttons, and remember this formula: Grab your prospect’s Attention, keep their Interest, stoke their Desire, and compel them to take Action.
Learn more about how to improve your copywriting capabilities to accelerate your business results.
Read more tips in this series:
Index: Network Marketing Tips to Become a Top Earner
Tip 1: Promote Yourself First Not Your Company
Tip 2: Master Copywriting and Maximize Your Results
Tip 3: Master Mass Psychology for Mass Prospecting Appeal
Tip 4: Learn Prospecting on a Large Scale
Wishing You the Best,
Ben Mapp
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Related posts:
- Network Marketing Tips to Become a Top Earner
- Network Marketing Tip: Master Mass Psychology for Mass Prospecting Appeal
- Network Marketing Tip: Learn Prospecting on a Large Scale
- Network Marketing Tip: Improve Your Self-Image, Confidence Attracts
- Network Marketing Tip: Promote Yourself First Not Your Company
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