Network Marketing Tip: Learn Prospecting on a Large Scale

Top earners in network marketing know how to prospect effectively on a large scale.

One-one-one or small-group prospecting makes sense as far as it goes. The chances of success, it is said, can be much better if you could talk to a person or do a presentation one-on-one.

True. But there are two main flaws to that approach:

1. Having a better chance of recruiting the person does not mean he/she will turn out to be a better network marketer.

2. It takes a long time to build the numbers needed to explode your business.

Let’s say you are starting off part-time. That means that, after attending weekly meetings and training, you’ll be able to visit three people (assuming you still want to make time for your family over the weekend). That’s 156 people per year. According to statistics, only 5% of those you recruit will be likely to achieve any measure of success, and 1% of those will make it big. If you have success rate of one in three (brilliant), that means you will have recruited 52 people for the year, and two or three of them may make it. And then, of course, this is all subject to the mindset, circumstances, and capabilities of the people you approached. It will take years to build your downline. And very few people have that patience.

Bottom line: the numbers just don’t work out.

Mass Prospecting

In order to be able to produce real results, you have explore prospecting on a large scale. Instead of visiting three people for the week and signing up one, connect with a few hundred–and sign up 10. While the success rate is a lot lower, the actual numbers are a lot better. And your success is accelerated tenfold.

The key is positioning yourself to reach large amounts of people. And, working smarter, not harder.

There are a number of good options for mass prospecting:

1. Social Networking

Networks like Facebook, Myspace, and the very popular Twitter, can be perfect platforms to connect with lots of people. These systems boast huge numbers of people and the social aspect enables people to learn more about you and what you offer. Additionally, you can social networks as a way to brand yourself and promote yourself as a network marketer.

2. PPC advertising

Pay-per-click advertising is an instant traffic source. It can be highly targeted, and therefore very effective. It is an incredible way to quickly access a mass audience. If done properly, it does not have to be a costly prospecting method.

3. Classified ads

There are a number of huge classifieds websites out there. In addition, there are the classifieds in your local newspaper. These can be very effective, provided you have a good headline to help your ad stand out.

4. Solo Ads

Placing ads in home business magazines, as well as ezines, can also be a very effective mass-prospecting method. It reaches a large and highly targeted audience that would be receptive to hearing about network marketing business opportunities. Direct mailing, though it can become relatively expensive, adds a “personal touch” and can also produce good results.

Mass prospecting is all about working the numbers. How you work them is up to you. You don’t need to do all of the above four options. You may only choose one or two and perfect your skills in those areas before exploring others.

The point is: in order to grow your business quickly, you’ve got to work smarter, not harder. And, you’ve got to leverage your time by developing effective ways of prospecting on a large scale.

Read more tips in this series:
Index: Network Marketing Tips to Become a Top Earner
Tip 1: Promote Yourself First Not Your Company
Tip 2: Master Copywriting and Maximize Your Results
Tip 3: Master Mass Psychology for Mass Prospecting Appeal
Tip 4: Learn Prospecting on a Large Scale

Wishing You the Best,
Ben Mapp

- - -
Like this article? You can subscribe to our full feed RSS. You can also subscribe by email and have new posts sent directly to your inbox.

Related posts:

1. Network Marketing Tip: Master Mass Psychology for Mass Prospecting Appeal
2. Network Marketing Tip: Improve Your Self-Image, Confidence Attracts
3. Network Marketing Tips to Become a Top Earner
4. Network Marketing Tip: Master Copywriting and Maximize Your Results
5. Network Marketing Tip: Promote Yourself First Not Your Company