Content and Article Marketing
Filed under: MLM Training Guide, Phase 2: Start Marketing
Writing articles is a powerful and efficient way to market yourself. First, it is free. Second, you can do it whether you have your own website or not. Third, it is part of the explosive growth of social media or Web 2.0, which is becoming increasingly popular way for marketers to reach potential prospects.
The major benefit of using articles in your marketing strategy is that you’ll be posting your articles on sites that Google and other search engines love.
So, one of the keys to effective content or article marketing is understanding how to use keywords in the content that you create.
(For more details, review the “Use SEO to Enhance Your Marketing” page in the Phase 2 section of this training guide.)
Content Communities
Content communities are websites that allow you to post content — articles, photos, video — for anyone on the Internet to find and read. They also enable you to interact with other members of the community so you can also socialize with members with the same interests as well as find leads for your business. In short, whether you have your own blog or content site, you can shamelessly promote your business and yourself.
Key content communities that are very effective marketing venues:
Training Videos (from Renegade Professional):
Create Your First Squidoo Lens & Generate Leads
Article Marketing
Article marketing is similar to using content communities with some key differences. Basically, with articles, you’re not able to use photos or video, just words on a page. And, you’re posting articles to article directories that are usually indexed by search engines so your articles can be found by Google and other search engines.
To better understand how to add article marketing to your overall marketing strategy, check out my post, “My Ultimate Article Marketing Strategy.”
Article marketing directories:
EzineArticles.com
Article Marketer (this site is a distribution service to hundreds of other websites)
GoArticles
Idea Marketers
Articles Factory
Article Dashboard
Isnare
.
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