The Power of One Forum Post
If you ever hesitated about asking a question in a forum post or about posting a helpful response in a forum, don’t. Your question or someone’s answer could change a life — yours.
When I was first putting my network marketing business on the Internet, I was so hyped up, I just jumped right in with Pay Per Click advertising.
I’d heard that PPC could drive lots of traffic to your site. And I knew from traffic comes leads, from leads come profits. So off I went, buying a bunch of PPC ads and getting lots of traffic to my (untargeted) lead capture page.
Well, you can guess what happened next: no profits, no sponsorships, just holes in my pocket from the ad costs.
Then, one post in a network marketing forum changed all that.
In that post, I told my story, shared my frustrations, and asked for suggestions on how to improve my gameplan. Honestly, I didn’t think I’d get much of a reply. And if I did, I thought it would be someone trying to sell me something.
To my surprise, a response came the same day from another marketer. The message was simple. It went something like this:
“Yes, PPC can be expensive if you don’t know what you’re doing. To learn more about it, a really good course to start with is PPC Domination [note: with no affiliate link]. Or, if you want a free marketing strategy, try article marketing. You can get good exposure from it. And, it’s worked really well for me over the years. Please let me know if you have any questions.”
After exchanging a few more posts in that discussion, I Googled her name, Vernita Sherman. Turns out she’s a very experienced network and affiliate marketer, who has lots of videos on YouTube. One of them was a step-by-step video on how to use EzineArticles.com and it demonstrated the impressive results she’d generated since 2004.
Being a former journalist, article marketing immediately appealed to me, especially once I actually saw how easy and powerful it is. I quickly incorporated that and other free marketing strategies into my plans.
Not that I don’t do PPC. I just do it much differently and alongside other marketing strategies, not just on its own.
Long story short, that one post opened up a completely new direction in my Internet marketing and it made me fully appreciate the power of attracting people by leading with value.
Basically, that response to my forum post did three things:
- Answered my question and gave me a new opening,
- Lead me to find other related, valuable content created by that marketer,
- Created an immediate respect for her as a credible marketer.
Bottom line: Vernita provided value — with no expectation of anything in return — and by doing that she created a “lead for life.”
Now that’s attraction marketing.
Wishing You the Best,
Ben Mapp
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I really enjoyed this post in that it gave useful factual information as well as insight into the best type of process to focus on while working with social media and social media marketing.