Build a List for Free Using Social Media
Building a list is one of the top priorities for any Internet Network Marketer. You can buy lists or rent lists. But building your own list is by far the best way to go. When you build your own, you have your own customers, or potential customers, not someone else’s.
So, where do you start?
Old-School Network Marketing List Building
In the old model of Network Marketing, you can buy leads from other people’s lists. There are some obvious problems with this approach:
- * It’s gets expensive
* You’re not necessarily getting "hot leads"
* Cold-calling to people who may or may not want to talk with you
What’s the solution?
Internet Network Marketing List Building
There are lots of free ways to attract leads to you on the Internet. The benefits of these attraction marketing methods are:
- * They’re free
* Your leads are already interested in what you’re providing
* You’re calling people who would welcome hearing from you (and may have requested that you contact them).
How exactly is this done?
"How I Built My First List"
Mike Klingler’s three-part video series "How I Built My First List" demystifies the list-building process by showing you step-by-step how he built his first list of 1,172 Prospects in 3 Days days when he was a newbie by using methods that are free and available to everyone.
Central to Mike’s approach is applying the concept of "leverage" to developing content that grabs the reader’s or viewer’s interest.
In the videos, Mike shows how he used the following techniques to generate interest and list members:
- * Leveraging a social movement
* Leveraging timely content
* Leveraging a well-known person
The most useful part of the series is that Mike breaks down how you can use these same methods to build your own list.
Use Social Media to Build Your List
Mike focuses in detail on social media as a means of list-building: Articles, Videos, Twitter, social networks.
"How I Built My First List" takes you beyond the obvious "socializing" aspect of social media and reveals the specific ways to use attraction marketing techniques to create an online presence that attracts prospects to you and build your list.
Video #3 is my favorite one. Here, Mike outlines how to use Twitter to develop relationships and potential prospects. He provides a wide range of specific examples of the type of tweets that attract prospects, how to create an "attractive" online presence, and how to leverage that presence into leads for your list.
The power of using social media to build your list is that even before someone joins your list, they have developed a relationship with you and vice-versa. They’re not just a name on a list, but a person that you know. More importantly, you are someone that they know. And that relationship strengthens your ability to market to that person over time.
The Value of Your List
"How I Built My First List" is probably the most comprehensive tutorial on free list building available.
Building a list by first developing relationships is powerful and will give you added leverage in marketing to that list over time.
As you continue to add people to your list, you will be continuing to develop those relationships. As your list grows and the relationships strengthen, you’ll have an increasingly powerful tool that will enable you to market effectively to an ever-growing number of people.
Want to fast-forward your business and your list-building efforts?
Then "How I Built My First List" is the video series for you.
Wishing You the Best,
Ben Mapp
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