Use SEO to Enhance Your Marketing
Filed under: MLM Training Guide, Phase 2: Start Marketing
Search Engine Optimization (SEO) sounds very technical and complicated to some people. But it is not really that difficult to understand.
More importantly, it’s critical to have at least a basic knowledge of SEO when you’re marketing on the Internet. Truth is, you can’t know too much about SEO when it comes to Internet marketing.
Essentially, SEO is focused on making the content (articles, blog posts, video, etc) you create “liked by” or “optimized for” search engines like Google.
One of the primary ways to optimize your content for search engines is by understanding how to use keywords in your content to “attract” the attention of the search engines.
Here’s a simple step-by-step guide to SEO’ing your content:
1. Know your target market
Your target market is that group of people who you want to locate and read your article because they’ll find the information useful and valuable.
2. Identify the keywords your target market is searching for
Use Google AdWords to identify what are the most popular search terms for your target market.
3. Use those keywords in your content
For articles or blog posts, use those keywords in the title, body, keyword section of your content.
You don’t want to overuse, or spam, the keyword because search engines will penalize you for doing that. One good rule of thumb is to use one keyword for every 100 words of copy.
Additional Resources
Free WordTracker Tool
WordTracker Research Tool
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Twitter Marketing
Filed under: MLM Training Guide, Phase 2: Start Marketing
The micro-blogging service, Twitter, is experiencing explosive growth. Finding out how to use Twitter as a marketing tool can be a huge benefit to your business.
But Twitter has it’s pitfalls. It’s very addictive and it’s very easy to spend alot of time tweeting unproductively.
That said, once you understand Twitter and see how it can fit into your overall marketing strategy, it can be a big asset. There’s no more immediate a medium than Twitter. You can definitely build meaningful business relationships (I have). And you can generate lots of leads for your business (I have).
The key to being effective is educating yourself on Twitter culture and on effective methods of promoting yourself.
Training Videos (from Renegade Professional):
Twitter Training
This is a free, three-part video tutorial for beginning, intermediate, and advanced Twitter users.
Additional Resources
“How I Built My First List” (read my review)
A three-part video series by Mike Klingler that demystifies the list-building process by showing you step-by-step how he built his first list of 1,172 Prospects in 3 Days days when he was a newbie by using free methods, including Twitter.
The video series is free with Renegade Professional membership.
RoadMapp’s Twitter Tools and Resources
A page on RoadMapp Marketing, featuring Twitter tools and resources on this blog and from around the Web.
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Content and Article Marketing
Filed under: MLM Training Guide, Phase 2: Start Marketing
Writing articles is a powerful and efficient way to market yourself. First, it is free. Second, you can do it whether you have your own website or not. Third, it is part of the explosive growth of social media or Web 2.0, which is becoming increasingly popular way for marketers to reach potential prospects.
The major benefit of using articles in your marketing strategy is that you’ll be posting your articles on sites that Google and other search engines love.
So, one of the keys to effective content or article marketing is understanding how to use keywords in the content that you create.
(For more details, review the “Use SEO to Enhance Your Marketing” page in the Phase 2 section of this training guide.)
Content Communities
Content communities are websites that allow you to post content — articles, photos, video — for anyone on the Internet to find and read. They also enable you to interact with other members of the community so you can also socialize with members with the same interests as well as find leads for your business. In short, whether you have your own blog or content site, you can shamelessly promote your business and yourself.
Key content communities that are very effective marketing venues:
Training Videos (from Renegade Professional):
Create Your First Squidoo Lens & Generate Leads
Article Marketing
Article marketing is similar to using content communities with some key differences. Basically, with articles, you’re not able to use photos or video, just words on a page. And, you’re posting articles to article directories that are usually indexed by search engines so your articles can be found by Google and other search engines.
To better understand how to add article marketing to your overall marketing strategy, check out my post, “My Ultimate Article Marketing Strategy.”
Article marketing directories:
EzineArticles.com
Article Marketer (this site is a distribution service to hundreds of other websites)
GoArticles
Idea Marketers
Articles Factory
Article Dashboard
Isnare
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Step 5: Get on the Path to Financial Freedom
Filed under: MLM Training Guide, Phase 1: Get the Formula
Don’t Push Your Business On People
Let People Choose You
I’ve never liked talking to “friends and family” about joining my network marketing business. It made me uncomfortable. So did the idea of cold-calling paid-for leads of “opportunity seekers.”
Those methods are also the fastest way to go broke, or worse, get burnt out.
By promoting yourself first to your prospects, you have the opportunity to develop a relationship with them and to demonstrate your marketing leadership by providing valuable information, training, and resources.
More importantly, you can provide them with this formula for creating an attraction marketing system that will enable them to sign up more distributors and train those distributors in how to effectively market their new opportunity.
You may or may not have a network marketing opportunity now. If you do, this formula will dramatically increase the distributors in any MLM. If you don’t, consider finding one so that you can use this formula to produce off-the-charts results.
The businesses I’m in and invite you to join have two qualities that are very important: first, they are well-positioned, meaning that they offer high-value products or services in industries that are expanding; second, they are high-impact, meaning that both the compensation plan and the products themselves are high-quality and allow for explosive and rapid growth.
Recommended Businesses
Life, Health, Wealth
The final part of your marketing funnel is a powerful business opportunity that’s straight-forward to run and has a huge upside.
If you want to be a full-time network marketer, leave your j.o.b., generate long-term residual income, then you’ll need to be part of an innovative, ethical company with a great plan and products everyone can benefit from.
GBG is well-positioned in the health-and-wellness industry to experience explosive growth through it’s high-quality products and compensation plan that offers marketers a real opportunity to create life-changing income.
Click here for more information
Duplicate Your Success
Truth be told, duplicating your success throughout your downline is one of the most challenging aspects of network marketing. Signing up more distributors is one thing. Training them to be successful is another. It is the difference between “getting by” and really succeeding.
This integrated platform (generic capture pages, autoresponders, an integrated webinar feature, and much, much more) can provide you and your team with the tools and resources needed train your distributors and create rapid duplication throughout your downline.
or would like additional information,
please contact me directly as soon as possible.
Confused? Information overload?
What’s next? Contact me.
Ben Mapp
Internet Entrepreneur & Coach
Founding Member, Association of Better Networkers
Phone: (866) 834-MAPP
Email: Ben [at] RoadMappMarketing.com
Add me as a friend on Facebook
Follow me on Twitter (and send me an @reply to introduce yourself)
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Step 4: Generate Free Leads & Quick Cashflow
Filed under: MLM Training Guide, Phase 1: Get the Formula
Use Top Affiliate Programs
to Cover Advertising Costs
& Generate Cashflow Now
Benefit from Multiple Streams of Income
Affiliate programs are a great way to add revenue streams to your business and to continue to provide valuable resources to your prospects and customers.
The business model is simple: You refer someone to a resource or a product. If that person makes a purchase through your link, you receive a commission.
Affiliate programs will allow you to continue to provide value to your customers, brand yourself as a marketing leader, and to generate profits whether or not someone joins your primary network marketing opportunity.
This is how the top earners “generate leads for free” — the income they generate from their affiliate programs funds their advertising costs for their primary business.
Tips: You only want to promote products and resources that are top quality and of value to your prospects and customers. Also equally important is that you want to promote tools and resources that you yourself use and received value from. Your goal shouldn’t be to “get quick cash,” but to continue to establish the trust of your subscribers and your own credibility and integrity as a marketer. Promoting and selling products that you cannot stand by is the easiest way to lose trust, credibility, and integrity.
Your Renegade Professional backoffice has a list of over 30 top affiliate programs that provide tremendous value to network marketers and to Internet marketers in general. So, you can save yourself the time and effort to research which programs are high quality by leveraging the information already provided for you at Renegade Professional.
Another important aspect of some affiliate programs is that they are “two-tier,” that is, in addition to receiving a commission from the customers you refer, you will also receive commissions from the customers your customers refer. Powerful. Renegade Professional identifies some of the best two-tier programs targeted specifically to network marketers.
Create your own customized marketing system with affiliate programs HERE.
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