Add Leverage to Your Marketing
Filed under: Article Marketing, Lead Generation, List Building
Leverage is the ability get big results from minimal effort.
Network marketing is a great wealth generation method because it applies this principle to building residual income. Your ability to amass a huge residual income stream is the direct result of leveraging the efforts of others.
Apply this principle to your marketing efforts and you’ll be able to maximize the results from your content, increase your presence, and generate lots of leads and/or big profits, all from low- or no-cost methods.
My Ultimate Article Marketing Strategy
Article marketing is one of the most cost-effective ways to market yourself on the Internet. It’s a great way to build your credibility, attract prospects, generate leads, and drive traffic to your blog or website.
Leverage is what makes article marketing such an effective marketing tool. Using this technique–and the strategy I’ve outlined here–you’ll be able to leverage your content in a number of different ways. And you’ll be able to leverage your time and/or your money to achieve massive results.
This strategy will help you reap all the benefits of article marketing.
The Power of One Forum Post
If you ever hesitated about asking a question in a forum post or about posting a helpful response in a forum, don’t. Your question or someone’s answer could change a life — yours.
Build a List for Free Using Social Media
Building a list is one of the top priorities for any Internet Network Marketer. You can buy lists or rent lists. But building your own list is by far the best way to go. When you build your own, you have your own customers, or potential customers, not someone else’s.
So, where do you start?
Old-School Network Marketing List Building
In the old model of Network Marketing, you can buy leads from other people’s lists. There are some obvious problems with this approach:
- * It’s gets expensive
* You’re not necessarily getting "hot leads"
* Cold-calling to people who may or may not want to talk with you
What’s the solution?
Internet Network Marketing List Building
There are lots of free ways to attract leads to you on the Internet. The benefits of these attraction marketing methods are:
- * They’re free
* Your leads are already interested in what you’re providing
* You’re calling people who would welcome hearing from you (and may have requested that you contact them).
How exactly is this done?
"How I Built My First List"
Mike Klingler’s three-part video series "How I Built My First List" demystifies the list-building process by showing you step-by-step how he built his first list of 1,172 Prospects in 3 Days days when he was a newbie by using methods that are free and available to everyone.
Central to Mike’s approach is applying the concept of "leverage" to developing content that grabs the reader’s or viewer’s interest.
In the videos, Mike shows how he used the following techniques to generate interest and list members:
- * Leveraging a social movement
* Leveraging timely content
* Leveraging a well-known person
The most useful part of the series is that Mike breaks down how you can use these same methods to build your own list.
Use Social Media to Build Your List
Mike focuses in detail on social media as a means of list-building: Articles, Videos, Twitter, social networks.
"How I Built My First List" takes you beyond the obvious "socializing" aspect of social media and reveals the specific ways to use attraction marketing techniques to create an online presence that attracts prospects to you and build your list.
Video #3 is my favorite one. Here, Mike outlines how to use Twitter to develop relationships and potential prospects. He provides a wide range of specific examples of the type of tweets that attract prospects, how to create an "attractive" online presence, and how to leverage that presence into leads for your list.
The power of using social media to build your list is that even before someone joins your list, they have developed a relationship with you and vice-versa. They’re not just a name on a list, but a person that you know. More importantly, you are someone that they know. And that relationship strengthens your ability to market to that person over time.
The Value of Your List
"How I Built My First List" is probably the most comprehensive tutorial on free list building available.
Building a list by first developing relationships is powerful and will give you added leverage in marketing to that list over time.
As you continue to add people to your list, you will be continuing to develop those relationships. As your list grows and the relationships strengthen, you’ll have an increasingly powerful tool that will enable you to market effectively to an ever-growing number of people.
Want to fast-forward your business and your list-building efforts?
Then "How I Built My First List" is the video series for you.
Wishing You the Best,
Ben Mapp
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The Fundamentals of Lead Generation
Lead generation is critical to your business. And there’s no need for it to be a struggle. Some useful resources on the fundamentals of lead generation.
What You Need to Know About Generating Leads
An introduction to Lead Generation in Attraction Marketing.
6 Ways to Generate Leads for Free
A list of some ways to generate leads that do not require you to have a website or blog.
Build a List for Free Using Social Media
Use the concept of leverage to build a list using social media tools that are available to everyone.
Video Tutorial: Better Than Google
A detailed overview of how social media, or Web 2.0, can be used to generate leads. By Mike Klingler of Renegade Professional.
Video Tutorial: Online Real Estate
An in-depth, two-part tutorial on the power of acquiring free "online real estate" to generate leads. By Mike Klingler of Renegade Professional.
Wishing You the Best,
Ben Mapp
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