What’s the Cost of Adding Value?
“Giving value,” “leading with value,” “providing value,” and “adding value” are all terms familiar to attraction marketers and those interested in attraction marketing. They refer to ways to attract prospects and to build relationships.
But what exactly is “value” and how do you know if you’re giving it or getting it? And, maybe more important, what’s the cost of adding value?
Last post, I gave an example of how one forum post could provide tremendous value.
Let’s take a deeper look at what value is in attraction marketing in terms of “Content” and “Commerce.” Then, I’ll provide an vivid example of both from some recent interactions I’ve had with Raymond Fong and Ferny Ceballos of SEO Networker.
Network Marketing Tips to Become a Top Earner
The common characteristics of the industry’s top earners are revealed here in this series of network marketing tips. The top earners may have different styles and their own individual strengths and weaknesses. But once you identify their common traits and model yourself after them, you too can become a heavy hitter. No sense trying to reinvent the wheel.
The Power of One Forum Post
If you ever hesitated about asking a question in a forum post or about posting a helpful response in a forum, don’t. Your question or someone’s answer could change a life — yours.
Network Marketing Tip: Master Copywriting and Maximize Your Results
The top earners in network marketing are masters of copywriting.
That may surprise some. So consider this: In other industries copywriters are very highly paid. Their work determines how goods and services are seen, how and what people think about them, and, ultimately, whether people buy them.
Same with network marketing. Your copywriting capabilities will go a long way to attracting prospects to you and determining your level of success.
This isn’t to suggest that you need to be the best copywriter in the world to produce great results, just that your time spent mastering copywriting skills is time very well spent.
Twitter and Social Media Identity Theft
Social media identity theft is becoming a bigger and bigger problem.
Several high-profile celebrities have been in the news regarding fake Twitter accounts and some have gone to court over the issue. A few of the more popular cases involved:
- Tony LaRussa, baseball manager, who filed a lawsuit against Twitter, alleging an unauthorized and defamatory page in his name.
UPDATE: Later, on the day this post was published, Twitter co-founder Evan Stone responded to LaRussa’s lawsuit and detailed Twitter’s plans to combat false accounts, which include a “Verified Accounts” feature. Read Stone’s blog post. - Kanye West, Grammy-winning hip hop rapper/producer, who famously flamed Twitter on his blog over a fake account.
- Shaquille O’Neal, NBA superstar, who one-upped a Twitter Shaq impersonator by setting up his own Twitter account. Game over.
As an Internet marketer, your ability to be effective in your marketing is directly related to
(a) creating a name for yourself and/or your brand online and
(b) establishing the credibility of your name and brand.
If someone is abusing your name on social media sites or pretending to be you, that can have a negative affect your image and can adversely impact your business.
